Halfords 'Ready For Summer'

Ah, the Great British Summer.

The hope of sun, the eventuality of rain. The delights of camping, biking in the great outdoors and after a long car journey, finally reaching a destination. Karmarama’s Halfords Ready For Summer campaign highlights the fun a family staycation can bring, whatever the weather. Directed by Alex Boutell at Kream with sound design by Soundtree Music’s Henning Knöpfel.

Director: Alex Boutell at Kream
Agency: Karmarama
Sound: Henning Knöpfel